Corona Beach Bottle
A Design Concept That Solves a Very Specific Problem
Every beach-goer knows the struggle: you set your cold beer in the sand, only to watch it tip over and spill. Japanese designer Abe Kenji created a brilliant solution for Corona, a brand synonymous with the beach itself. He designed the “Corona Beach Bottle,” a conceptual project featuring a unique, textured base that quietly solves one of life’s smallest but most relatable frustrations.
The design is simple but genius. The bottle’s bottom is lined with a ring of small grooves that create a gentle vacuum effect on wet sand — enough to keep the bottle upright on uneven ground. Though it’s only a concept, it perfectly captures what great brands do best: solve real problems in clever, memorable ways.
But beyond the clever design, this concept beautifully embodies Corona’s soul. For years, the brand has gone beyond selling beer — it has owned the entire beach experience. From its iconic “Find Your Beach” campaign to global beach clean-ups and the creation of Corona Island, the brand has positioned itself as the ultimate companion for a perfect day by the sea.
Why this strategy?
Brand-Specific Problem Solving
The concept tackles a pain point that’s uniquely tied to Corona’s world. It’s not just design thinking — it’s brand empathy, understanding the context where the product truly lives.Earned Media for an Idea
Despite never being made, the concept generated massive buzz for both the designer and the brand. It’s proof that one thoughtful idea can outperform an entire ad budget when it resonates deeply enough.Enhancing the Brand’s Core Identity
This isn’t a gimmick. It elevates the Corona experience, turning a casual beach beer into something more intentional — a thoughtful, lifestyle-centered design statement.
My comment
This is a humbling reminder that sometimes the most brilliant ideas don’t come from within a brand — but from someone who truly feels its essence. It’s a perfect example of an idea so good, it doesn’t even need to exist to succeed. And honestly? I’d love to buy a six-pack of these someday — if only to see them stand proudly in the sand.
