Designed a growth strategy for an XR commerce startup, successfully identifying new revenue streams and influencer partnerships.

A capstone project analyzing educational outcomes in the Ypsilanti area, revealing key challenges in student migration, school funding, and disciplinary disparities.

Won 1st place in a regional HR case competition by designing a people-centered talent strategy that reduced turnover and streamlined hiring through behavioral and UX principles.

Designed a behavioral market entry strategy for a zero-sugar product that overcame taste skepticism and achieved strong projected returns.

Developed an identity-driven omnichannel strategy that repositioned SHOUT as a sustainability enabler and authentically engaged Gen Z consumers.

Secured $33,000 in sponsorship through a targeted fundraising campaign, ensuring the team's long-term success.

Rebuilt TEDxUofM’s community presence and led a 1,400-seat sellout through creative, data-driven, and human-centered marketing strategy.

Reached finalist round in a WBD case competition by developing a cross-platform DEI strategy that amplified immigrant athlete voices and strengthened brand authenticity.

A data-driven UX project to create a digital solution that simplifies the complex and competitive off-campus housing experience for U-M students.

Reimagined how finance meets empathy—designing a corporate strategy that turns environmental values into everyday financial action.

Earned 1st place in the U.S. Red Bull CPG marketing competition by redefining “energy” through behavioral brand repositioning that turned competition into opportunity and strengthened market leadership.