Real-world strategy projects built with teams to turn insights into measurable growth.
From startups to national case competitions, these works connect behavioral insight, business logic, and creative execution. Filter by type to explore!
SHRM: Rebuilding Talent Strategy from the Ground Up
Won 1st place in a regional HR case competition by designing a people-centered talent strategy that reduced turnover and streamlined hiring through behavioral and UX principles.
Coca-Cola: Carving a Path for Zero Sugar
Designed a behavioral market entry strategy for a zero-sugar product that overcame taste skepticism and achieved strong projected returns.
SC Johnson: An Omnichannel Strategy for Gen Z
Developed an identity-driven omnichannel strategy that repositioned SHOUT as a sustainability enabler and authentically engaged Gen Z consumers.
WBD Sports: A Proposal for Authentic DEI Integration
Reached finalist round in a WBD case competition by developing a cross-platform DEI strategy that amplified immigrant athlete voices and strengthened brand authenticity.
Capital One: Aligning Corporate Strategy with Sustainability
Reimagined how finance meets empathy—designing a corporate strategy that turns environmental values into everyday financial action.
Red Bull: Reimagining Brand for Market Dominance
Earned 1st place in the U.S. Red Bull CPG marketing competition by redefining “energy” through behavioral brand repositioning that turned competition into opportunity and strengthened market leadership.