Real-world strategy projects built with teams to turn insights into measurable growth.
From startups to national case competitions, these works connect behavioral insight, business logic, and creative execution. Filter by type to explore!
Placed: A Strategy for XR Growth & Monetization
Designed a growth strategy for an XR commerce startup, successfully identifying new revenue streams and influencer partnerships.
Ypsilanti Neighbors: Addressing Educational Disparities
A capstone project analyzing educational outcomes in the Ypsilanti area, revealing key challenges in student migration, school funding, and disciplinary disparities.
UM Solar Car Team: Driving Sponsorship with Strategic Campaigns
Secured $33,000 in sponsorship through a targeted fundraising campaign, ensuring the team's long-term success.
TEDx University of Michigan - Marketing Leadership
Rebuilt TEDxUofM’s community presence and led a 1,400-seat sellout through creative, data-driven, and human-centered marketing strategy.
U-M Housing: A Strategy for Competitive Student Housing
A data-driven UX project to create a digital solution that simplifies the complex and competitive off-campus housing experience for U-M students.