Concept projects testing how design, data, and behavior can create better experiences.
Each idea starts with a simple ‘what if’ — and turns into a visual, interactive concept built for exploration. Use the filters to explore projects by theme.
A new project is added every month!
Disneyland: AR Character Hunt - Line Magic
Transforms long queues into a magical, gamified experience for families by using AR to turn waiting into a delightful character hunt.