Concept projects testing how design, data, and behavior can create better experiences.
Each idea starts with a simple ‘what if’ — and turns into a visual, interactive concept built for exploration. Use the filters to explore projects by theme.
A new project is added every month!
Disneyland: AR Character Hunt - Line Magic
Transforms long queues into a magical, gamified experience for families by using AR to turn waiting into a delightful character hunt.
Flights: The Ultimate Travel Companion
An iOS concept that turns stressful, fragmented flights into one calm, connected journey — from takeoff to landing, and every moment in between.
Spotify: Infinite Music Filter
An intuitive AI filter that lets every listener reshape songs to match their mood — making music creation as natural as changing a photo’s tone.
MoMA: The AR Memory Capsule
An AR feature that lets visitors capture and relive emotional connections to art — turning each museum visit into a living memory.
Airbnb: Experiencing a City Like a Local
A community-driven feature that transforms Airbnb from a booking platform into a travel companion, helping every traveler discover the stories only locals know.
Venmo: Humanizing Transactions
A mode that turns simple money transfers into emotional exchanges — using photos, messages, and memories to make each transaction feel alive.
Google Calendar: Your Personal Cheerleader
Transforms calendar management from a mechanical routine into a journey of small celebrations—turning productivity into pride, and effort into joy.