Real-world strategy projects built with teams to turn insights into measurable growth.
From startups to national case competitions, these works connect behavioral insight, business logic, and creative execution. Filter by type to explore!
Red Bull: Reimagining Brand for Market Dominance
Earned 1st place in the U.S. Red Bull CPG marketing competition by redefining “energy” through behavioral brand repositioning that turned competition into opportunity and strengthened market leadership.